Samsung is the newest player in the AR and VR market. The manufacturer has already announced that it wants to work with Google and Qualcomm to create a mixed reality platform. Information on this was released during Wednesday’s Galaxy Unpacked event. At the same time, representatives from Samsung, Qualcomm and Google appeared on the stage to announce the cooperation.
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It is not yet known whether certain products are in development and when the corresponding products and/or services will be available. According to the head of the mobile division of Samsung Te Moon Ro (TM Roh), the statement is still declarative. Mixed reality technology combines the capabilities of AR and VR. The collaboration of the three companies will enable the development of truly advanced products. In particular, such technologies support already existing headsets like Meta.* Quest 2 and Quest Pro, Apple’s upcoming headset, are expected to have the same functionality.
The announcement comes amid growing interest in headset technologies of various kinds. For example, Apple is expected to release a $3,000 mixed reality headset in 2023, while the Sony PlayStation VR2 and HTC Vive XR Elite are expected this month be introduced. The same Google last year announced the development of new AR glasses and the Meta model* Quest 3 should be submitted before the end of the year.
Although Samsung hasn’t made any major announcements in this area until recently, the company claims that increasing demand has prompted management to seriously consider new plans and research in this area. The company has now reportedly reached a “certain threshold.”
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Samsung, Google and Qualcomm are already working together on smartphones. When creating an XR headset, Google and Qualcomm perform similar functions – one releases software, the second – chipsets, and Samsung recommends “edits” as needed.
Qualcomm has been the chip supplier for almost every major AR and VR project in recent times. The company is also working with Microsoft to develop future hardware for AR glasses, as well as with Meta* – to create new headsets.
Two years ago, Samsung and Google announced a collaboration to create the next generation of Wear OS smartwatches, resulting in the Galaxy Watch 4 and Google Pixel Watch. Although the new cooperation is fundamentally different, trusting relationships have long existed between the companies.
Samsung announced the new plans amid the premiere of new Galaxy Book laptops and flagship smartphones from the Galaxy S23 series, which are already available for pre-order in several countries.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.
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