Korean mobile operators have been forced to increase subsidies for the purchase of flagship Samsung Galaxy S22 smartphones to support their sales – according to reports, demand for devices with the pre-installed Game Optimizing Service (GOS) has fallen after the scandal. Application due to which the performance of gadgets is artificially low.
Samsung has been heavily criticized after the details of the GOS application designed to optimize smartphones came to light. The service could not be disabled and significantly reduced the performance of devices in games and other applications – users did not get the speed they paid for. In response to the scandal, the Korean manufacturer released a software update without these shortcomings – smartphones maintain high performance as long as the processor temperature allows, and only then begin to reduce the working speed for protection.
The Galaxy S22 series hit the Korean market on February 25, and since then, the line’s smartphones have fallen sharply in price. Originally, local operator subsidies amounted to 150,000 won ($124), but back in March, KT and LG Uplus offered their customers a discount of up to 500,000 won ($412) for the Galaxy S22 Ultra models and extended the offer to the Galaxy S22 and Galaxy S22 models from April Plus.
The decision to expand the rebate program came after consultation between the operators and the manufacturer, a Samsung spokesman told the Korea Times. Indeed, the representative of one of the operators said so “to have an opinion” about a drop in sales of new generation Galaxy smartphones, but this fact was not explicitly revealed. This position was supported by Lee Seung-woo, analyst at Eugene Investment & Securities: According to the results of the first quarter, Samsung’s operating profit in the mobile devices and network equipment segments will be 4 trillion won (3.3 billion US dollars), up 1 .3 trillion won (US$1.07 billion) up from the fourth quarter last year. However, the GOS scandal has undermined consumer confidence in the Galaxy and Samsung brands.