Samsung Electronics is postponing development of its own augmented reality

Samsung Electronics is postponing development of its own augmented reality headset due to Apple Vision Pro premiere

According to Business Korea, Samsung Electronics has confirmed its intention to delay the development of an augmented reality (XR) headset. Industry experts say the decision was made when Apple unveiled the Vision Pro variant in June.

    Apple Vision Pro.  Image source: Apple

Apple Vision Pro. Image source: Apple

In a recent newsletter sent to partners, the company explained: “We will completely overhaul the XR product design, move mass production and revise the release schedule.”. The concept of augmented reality includes a combination of virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies. The company planned to start developing prototypes in late 2023 and start mass production early next year. According to industry information, however, the deadline was postponed by one to two quarters.

As one of the sources said: “The decision was made to produce an XR headset that could match the specifications of Apple’s mixed reality technologies and specifically the Vision Pro MR headset.”. According to the same source, Samsung has decided to review all the specifications and performance, including the design.

Apple’s MR headset reportedly lets you control the device with gestures, voice, and even glances. The model is equipped with an ultra-high-resolution display.

In 2014, Samsung Electronics entered into a partnership with VR company Oculus, which had already been bought by Meta*, about the release of the Gear VR model. The release of the device was followed in 2018 by the premiere of the Odyssey Plus model. However, both products have been criticized for their performance. Part of the failure of the models at the time is likely due to the fact that the market for XR and similar technologies was not yet mature. In addition, users complained about the inconvenience of connecting smartphones to headsets.

Although most of the details of the Samsung XR model are kept secret, sources say that the novelty will be released in cooperation with the Chinese BOE. The model should get a Qualcomm chipset and an operating system developed by Google.

* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremists”. has met activity”.

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Johnson Smith

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