Counterpoint Technology Market Research has released fresh statistics on the global premium smartphone market: we are talking about devices costing from $ 400.
According to estimates, in the second quarter of this year, the specified price segment recorded an increase of 46% on an annualized basis. At the same time, the total volume of the global smart cell phone market increased by 26% over the same period.
The contribution of premium smartphones to the overall sales of cellular devices is growing. So, if in the second quarter of last year it was approximately 21%, now it is 24%.
Apple remains the undisputed leader of the segment. Moreover, if a year ago this company controlled 48% of this sector, then in the second quarter of this year – 57%. This significant growth is explained by the high popularity of smartphones of the iPhone 12 family.
Samsung is in second place in the ranking. The share of the South Korean giant fell from 22% to 17% over the year. China’s Huawei closes the top three: under the yoke of US sanctions, the company lost ground from 17% to 6%.
In addition, the top five include Xiaomi and OPPO. Both of these companies strengthened their position: the first – from 4% to 6%, the second – from 2% to 5%.