Reddit has announced a major overhaul of its brand, including a 3D interpretation of its mascot Snoo and the launch of a new corporate font called Reddit Display. These changes aim to strategically reposition the company as the “heart” of the Internet, moving away from its previous “front page” status. The renaming symbolizes a new era in Reddit’s evolution, combining the popular social network’s visual refresh with its desire to expand its influence amid discussions of a possible initial public offering (IPO) in 2024.
A key element of these changes is the Snoo mascot, which is now three-dimensional and demonstrates the company’s new design direction. As part of this update, the company also introduced a new font, Reddit Display, specifically designed for punchy and memorable headlines. The company also unveiled Reddit Sans, a new font aimed at widespread use and to be distributed as open source.
“Our goal is to make Reddit Sans publicly available across platforms GitHub and Google Fonts. Reddit is unique in many ways. Therefore, typography unique to Reddit ensures visual consistency and highlights the uniqueness of the conversations taking place on the platform.” the company said in a statement.
The update also affected the brand’s color palette. New shades such as LimeGreen and JuniperBlue have been added to the traditional OrangeRed color, giving Reddit a fresher and more recognizable look.
According to Bloomberg, Reddit is planning a possible IPO in 2024. In recent years, the company has been actively working to expand its international audience. From January to September this year, 20% of advertising revenue came from advertisers outside the US.
The Reddit community’s reaction to these updates was mixed. Some users expressed nostalgia for Reddit’s old design and skepticism about the new features. This is especially true for the functionality of a social networking site, which seems more important to users than external changes.
These changes are significant not only from a visual perspective, but also in the context of Reddit’s positioning as a key part of the internet space. However, the success of these innovations will depend on how well they meet users’ expectations and needs. Interacting with the community and taking their opinions into account are key factors in developing and strengthening Reddit’s position.