In 2022, Google offered a range of smartphones that enjoyed widespread popularity: the Pixel 6a proved to be a solid mid-range device, and the flagship Pixel 7 series received well-deserved recognition from both analysts and consumers. Alphabet CEO Sundar Pichai confirmed in his fourth quarter 2022 report that the Pixel phone line has performed exceptionally in 2022.
“The 2022 Pixel 6A, 7 and 7 Pro are the best-selling phones we’ve ever released. And we’ve increased our share in every market we serve this year.” he said in his report.
This is a notable achievement given that a year ago Google announced that it had set a quarterly sales record for the fourth quarter of 2021 thanks to the Pixel 6 series. So this is the second year in a row that Google’s smartphone sales have grown. Nevertheless, Google still holds a small market share, the company is not even one of the top 5 global players. It would be all the more interesting to find out what share the manufacturer can get in North America, where it has the strongest positions.
Google and the rest of the smartphone industry could face major growth challenges in 2023. Canalys says smartphone shipments will fall 12% in 2022, and the company expects sales to continue to deteriorate. As such, it could be a challenge for Google to keep growing in 2023, even if the Pixel Fold is expected later this year.
And now the question is whether Google will be able to maintain the momentum in smartphone production and sales in 2023.