According to StatCounter, Norwegian internet browser Opera has launched an advertising campaign aimed at increasing its share of the internet browser market, which currently stands at just under 3%. Anyone can apply for a week of secluded living and Internet surfing on the virtually uninhabited Icelandic island of Bjarnaray. As an added bonus, the lucky winner’s bank account will be topped up with $10,000.
Bjarnaray is a tiny island in the Atlantic Ocean off the coast of Iceland. It is part of the Vestmannaeyjar archipelago. The area of the island is only 32 hectares or 320 summer cottage plots of 10 hectares each. There is only one residential building on the island and there is no information about the permanent residence of people there. This is believed to be a hunting lodge, temporarily housing photographers arriving by helicopter during the petrel breeding season.
The choice of the island as a place to live is no coincidence. As part of its marketing campaign, Opera is promoting one of the new additions to the browser’s functionality: Tab Islands. Tab Islands allows you to elegantly group tabs and complement the grouping with ergonomic color coding, which is particularly useful for those who want to keep dozens or hundreds of tabs open.
As “Plot Seed,” the company describes the story of a man – a fictional Opera employee – living on the island of Bjarnarey in the Icelandic Vestmannaeyjar archipelago, who tests new features of the Opera browser and shares feedback with developers. A man goes on vacation and the company needs a worthy replacement for this valuable employee for a week.
Anyone interested in spending a week surfing the internet on a virtually deserted island in Iceland can apply on Opera’s website. The lucky winner will receive $10,000, a round-trip ticket to the Icelandic capital Reykjavik, and free transportation to a secluded home on the island of Bjarnarey. As an added bonus, you can take another person with you so you don’t get too lonely and depressed while listening to the mournful cries of the breeding petrels.
There are no special requirements for the winner; it needs to be as original as possible while accurately answering the question of what “tabfulness” means, a term widely used in Opera’s marketing communications. The company chooses a winner “Based on the creativity of his response” and the results of the interview with the Opera team. The competition ends on February 25th and Opera will announce the winner four days later on the social network X.