The OpenAI DALL-E 3 image generator will tag the images it creates with metadata in accordance with the standards of the C2PA organization (Coalition for Content Provenance and Authenticity). This marking will make it easy to know that the image was created by AI and not by a person.
Metadata will be used to tag images created by artificial intelligence on the ChatGPT website and when connecting to the API for the DALL-E 3 model, reported OpenAI. When displaying such images on resources that support Content Credentials technology, an image with the symbols “CR” will be displayed in the upper left corner of each image. This will allow you to establish the origin of the file, but for now only pictures, not videos or text, will be marked. Adding metadata will only slightly affect the speed of the system and will not affect the quality of the image in any way, OpenAI emphasized.
The C2PA organization, which includes large technology companies such as Adobe and Microsoft, promotes its own Content Credentials standard – this solution allows you to determine the origin of content. Meta previously announced its intention to tag materials created by AI on its platforms.
American AI technology developers have committed to providing a means of identifying AI-generated content. Metadata, however, is hardly a reliable method of protection – it is easy to delete, accidentally or intentionally. Thus, they are often forcibly deleted when uploaded to social networks. Metadata is also not saved when taking screenshots.