Recently, NVIDIA CFO Colette Kress (Colette Kress) reiterated that hardware ray tracing doesn’t cover more than a quarter of all the brand’s graphics cards in use. Bank of America experts have more precisely determined the proportion of the latest generation of ampere graphics cards – it does not exceed 14%. The modernization potential of the graphics card fleet is great, but the implementation is hampered by the scarcity and the high prices.
Estimated Bank of America, Around half of NVIDIA graphics card owners use graphics solutions that are more than five years old, and around 70% of the user base do not have access to hardware-accelerated ray tracing technologies. As the source explains, the degree of penetration of the previous one at the time of the release of the new generation of graphics cards traditionally reached 40%, which is not yet observed at Ampere. On the one hand it will take some time for successors to appear, on the other hand it is obvious that the spread of these products is being hampered by bottlenecks and high prices.
The Turing family once set the “entry bar” higher, but representatives of the ampere generation are on average 15-75% more expensive. In the past, the average retail price of NVIDIA gaming graphics cards was between $ 200 and $ 300, but Ampere has raised the bar to $ 482. Again, consumers are buying graphics cards at inflated prices, and in this regard NVIDIA still has leeway to increase official prices. Bank of America experts point out that competing AMD products also sell for an average price of $ 299 to $ 399, although earlier generation graphics cards were concentrated in the $ 150 to $ 200 range.