Nvidia is reducing desktop GPU shipments in favor of mobile

Nvidia is reducing desktop GPU shipments in favor of mobile chips

According to Chinese sources, NVIDIA is considering redirecting some of its desktop GPU shipments to the notebook segment to meet strong demand for the latter in China. This can lead to GPU starvation in the desktop segment, but such a scenario seems unlikely.

    Image source: TechSpot

Image source: TechSpot

According to Chinese sources, instead of ramping up production of notebook graphics chips to meet very high demand for the latter, NVIDIA intends to divert part of its capacities to the mobile supply chain for the production of some models of desktop graphics processors from the Ada Lovelace series. In particular, we are talking about GPUs for the GeForce RTX 4060 and RTX 4070 graphics cards.

Since April this year, rumors have been circulating that NVIDIA is facing low demand for RTX 4070 desktop graphics cards and plans to cut back on their release. It is not known whether the company actually decided to take this step. Still, it had no visible impact on the market.

The RTX 4060 and RTX 4060 Ti models are also not particularly in demand in the desktop segment. All this leads to the fact that a large number of expensive video cards has accumulated in the warehouses, for the sale of which many retail chains have to conduct various special promotions and offer discounts. If NVIDIA does indeed divert some of the GPUs produced by the above graphics card models into the mobile segment, a limited supply in the desktop segment will allow it to reduce excess inventory and maintain high accelerator prices.

The market remembers the times when the lack of video cards led to a significant increase in their cost. The prices of some versions of the GeForce RTX 30 series were three times or more higher than recommended. The COVID-19 pandemic, chip shortages, and high cryptocurrency prices eventually made graphics accelerator sellers quite literally rich. On the other hand, the lack of RTX 4060 and RTX 4070 in the desktop segment should not matter much, since the demand for them is very low.

Also, don’t forget about the upcoming Radeon RX 7800 and RX 7700 graphics cards, which will become direct competitors of the aforementioned GeForce RTX models. In addition, AMD’s new solutions should offer even better performance at a lower price. The new mid-range Radeon models are rumored to be unveiled during Gamescom 2023, which is set to take place next week. This could result in NVIDIA lowering the prices of its RTX 4060, RTX 4060 Ti and RTX 4070.

About the author

Dylan Harris

Dylan Harris is fascinated by tests and reviews of computer hardware.

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