NVIDIA today announced a partnership with British automaker Jaguar Land Rover. The companies said that as part of its Reimagine strategy, the British automaker will design its future vehicles using the NVIDIA DRIVE Hyperion 8 platform, which offers a wide range of safety, driver assistance and autonomous driving systems.
Jaguar Land Rover has announced that it will regularly improve the autonomous driving algorithms and intelligent functions in its vehicles from 2025. The company hopes its collaboration with NVIDIA will result in high-end cars that retain the key features of previous Jaguar and Land Rover cars but offer owners cutting-edge technology. The British automaker believes that the use of artificial intelligence-based features powered by NVIDIA technology will help create modern luxury cars.
Future Jaguar Land Rover vehicles will reportedly be developed entirely with NVIDIA AI. Engineers from both companies will train and test autonomous driving systems together using the NVIDIA data center. Engineers can collaborate in the NVIDIA Omniverse Metaverse.
As part of the partnership, NVIDIA will grant Jaguar Land Rover access to its advanced hardware and software required for the development and validation of autonomous driving technologies at all stages. The British company’s future vehicles will be continuously improved throughout their lifetime by the world’s leading software and AI experts.
Jaguar Land Rover hopes that the use of the new intelligent architecture, in addition to the transition to zero-emissions technology, will ensure that Jaguar and Land Rover vehicles not only empower their owners, but also have a positive impact on the environment. The British automaker emphasizes that it wants to create cars that are not only convenient and comfortable, but also safe for all road users.