Media service Netflix reaches a new level of struggle with distribution of user accounts to relatives and friends. The company said that now those who want to share their accounts with third parties will have to pay a surcharge.
Image source: Netflix
Netflix started sending emails to users saying that those who want to share their account will have to pay an additional $7.99 to connect to the account of everyone who isn’t connected to the user live in the same house. In a blog post, the streaming service announced a policy update. This mailing list is about US households.
“The Netflix account is intended for use by a single household. Everyone in the family can enjoy Netflix wherever they are – at home, on the go, on vacation – and take advantage of new features like profile transfer, access and device management‘ according to the Netflix website. The company also notes that users have many alternatives to their entertainment service, which is why they continue to actively invest in the creation of new films and series for every taste, mood and in different languages.
Netflix’s complete ban on sharing passwords with third parties is expected to come into effect as early as the second quarter, at least in the US. Although the company did not give specific dates, all parties involved must prepare for significant policy changes in the near future.
In February, Netflix announced it would lower subscription costs on some plans to reduce the number of people who want to share access to their accounts with friends and acquaintances.
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