Microsoft is taking a strange approach to gaining regulatory approval to buy Activision Blizzard for $68.7 billion.According to the source, the American platform owner recently told the New Zealand Trade Commission that buying Activision Blizzard will disrupt the market would not affect negatively since the publisher does not release it “Unique Games”.
“There is nothing unique about video games developed and published by Activision Blizzard that would make them a must-have for competing PC and console video game distributors, which is a cause for concern.”Microsoft said in a statement.
In other words, Microsoft believes owning the rights to Activision Blizzard’s most popular franchises (like Call of Duty) won’t hurt competition from companies like Sony. At first glance, it’s a nonsensical argument for a company Microsoft plans to spend $68.7 billion to acquire, but it’s an odd way for the software giant to respond to the competition.
Not long ago, Sony called Call of Duty in an appeal to Brazil’s industry regulator “the most important” AAA game “unmatched”. According to the Japanese platformer, the franchise is so popular that it influences which gaming consoles consumers buy. In 2015, Sony struck an agreement with Activision Blizzard for some Call of Duty content to appear on the PlayStation for the first time.
Downplaying Call of Duty is just one of the ways Microsoft is trying to convince regulators to approve a deal to acquire Activision Blizzard. In February of this year, Microsoft promised to continue releasing games from the Call of Duty series on PlayStation consoles and after the expiration of all previously concluded agreements.