As of February 5, Johanna Faries, known as the general manager of Call of Duty for five years, will become president of Blizzard Entertainment. She will be replaced in this position by current Vice President Matt Cox.
Faris began her career at Activision in 2018 as head of esports for Call of Duty and has spent the last 12 years working in the National Football League (NFL).
In a message to Blizzard employees, Faris noted that she understands: “Activision, Blizzard and King are completely different companies with their own games, cultures and communities.”.
“It is important to highlight that the Call of Duty gaming experience is often different from the fantastic Blizzard games with their unique gameplay, winning model and fan base.”Faris said.
Commenting on Faris’ appointment, Matt Booty, President of Game Content and Studios at Microsoft, said: “We remain committed to helping Blizzard realize its potential and are confident the teams will maintain the momentum in developing great games.”.
As noted in Bloomberg, Faris becoming president of Blizzard is part of Booty and Microsoft Gaming CEO Phil Spencer’s strategy to stabilize game franchises and increase Activision Blizzard’s revenue.