Microsoft has announced the launch of a new service called Microsoft Start. It is a personalized news feed that will be available on Windows 11 and Windows 10 as a separate widget, as well as on Android and iOS mobile devices, and as a web platform for the browser.
The new service closely resembles MSN and Microsoft News. With its help, users will have access to relevant news and media content from more than 1000 publishers. Microsoft uses AI algorithms and machine learning technology to sort the news presented to users and personalize content based on the interests of a particular person. Content is also moderated by company employees, but the software giant has fired dozens of journalists and editors from MSN and Microsoft News in the past, making it difficult to gauge how people are involved at the moment.
The Microsoft Start ribbon will showcase the most important news, content selected based on user preferences, sports results, weather forecasts, and more. The service reflects the efforts of developers to combine MSN and Microsoft News within a common widget for the Windows 10 taskbar. MSN will continue to exist, while Microsoft News becomes Microsoft Start.
It is also known that users will be able to interact with the service through the corresponding website, and Microsoft News mobile apps for Android and iOS devices will be renamed to Microsoft Start. After the official launch of Windows 11 next month, Microsoft Start will also be available as a separate widget for the new software platform.