Microsoft intends to launch a mobile application store a

Microsoft intends to launch a mobile application store – a competitor to the Apple App Store and Google Play

The Apple App Store and Google Play Store are the undisputed leaders in mobile application adoption, although Android users can download content from third-party sources. Microsoft plans to break this duopoly by launching its own mobile app store.

    Image source: Microsoft

Image source: Microsoft

To make its mobile app store competitive, Microsoft expects to rely on regulations. Phil Spencer, head of Microsoft’s gaming arm, recently told the Financial Times that the European Union’s Digital Markets Act (DMA), which will come into effect in 2024, will help the company achieve its mobile app store ambitions fulfill. This is because, under the said law, Apple and Google must allow users to download third-party digital content stores onto their devices.

“We want to be able to offer Xbox and content from ours and our third-party partners on any screen anyone wants to play. Today we can’t do that on mobile devices, but we want to build the ecosystem that we believe will happen when those devices become open.”— said Phil Spencer in an interview with reporters.

In recent years, Microsoft has acquired many game studios. Additionally, the software giant continues to work to complete the acquisition of Activision Blizzard. If successful, this deal will help the company break into the mobile market by releasing popular Activision mobile games like Call of Duty Mobile and Candy Crush Saga on its store.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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