In the last few days, more and more information has been received that advertising was displayed in the chatbot of the Bing search engine – relevant advertising links were displayed for the first time in response to user requests. Although advertisements are not yet shown to all users, it seems that in the near future more people will see them and the number of integration methods will increase.
In a new blog post about the Bing bot, a Microsoft spokesman admitted that the company is exploring the possibility of integrating ads into smart bot chats, so the reports from users who have already seen ads are quite credible. In addition, the company shared how it intends to integrate even more advertising into Bing.
Currently, ads are added to chats in the form of quotes with hyperlinks to the original resources and additional links in the “More Information” section. In the future, it is possible that hovering the mouse over an advertising link will open a window with additional links from the same advertiser – it is assumed that this will help drive more traffic to the advertised resource.
The company is also known for looking into adding headlines to the personalized Microsoft Start newsfeed alongside chatbot responses. It is also possible to share advertising revenue with the content owners who helped answer questions in the chat.
In other words, in general, the problem has already been solved, and when we talk about Bing monetization, it is more correct not to talk about whether this will happen, but when exactly it will happen.
According to a Microsoft blog post, Bing already has over 100 million daily active users after the chatbot’s release. With a third of them never using Bing to date, there’s a huge opportunity for advertisers — they can expand their audience, and Microsoft doesn’t appear to have any intentions of delaying the topic of monetizing the service.