Microsoft has announced the purchase of Clipchamp, a startup that develops a video editing service that can be used by both ordinary and corporate clients. Already, more than 17 million people have adopted the corresponding software.
The deal is in line with Microsoft’s longstanding strategy to expand the company’s portfolio of consumer and business software.
One of the main advantages of a startup is having an online video editor with a set of professional-grade tools. According to Microsoft spokesman Chris Pratley, Clipchamp combines the simplicity of a web interface with the ability to process video using the computing power of a computer’s GPU – previously only available with traditional software.
Clipchamp was founded in 2013 in Australia and has over 90 employees. In July, the company announced that it had reached 17 million registered users, with more than 390,000 companies using the service, up 54% from last year. According to the Clipchamp website, users of the software include Deloitte, Google, Microsoft and Zendesk.
The startup reported a 140% increase in 16: 9 video exports (which is fine for services like Instagram Stories and TikTok). People also use Clipchamp to record screens and stream data from webcams – the demand for such functionality has grown during the pandemic.
Microsoft’s startup announcement comes just three weeks after Adobe announced its acquisition of a video collaboration service. Frame.io… The deal between Clipchamp and Microsoft is unknown, but it can be roughly estimated from Adobe’s $ 1.275 billion acquisition of Frame.io.