Since May this year, American memory chip maker Micron Technology has been unable to ship its products for use in China’s critical national infrastructure because local regulators deemed it unsafe. This threatens the American giant with a loss of more than 10% of its total sales, which requires closer cooperation with the authorities of the People’s Republic of China Was commissioned Director of Government Relations – Li Xinming (Li Xinming), also known as Jeff Li (Jeff Li) in English sources.
Image source: Micron Technology
It is noted that Li has worked in the public sector and industry for more than 30 years in total, combining experience dealing with Chinese government agencies with a deep understanding of the specifics of the semiconductor industry. He received an MBA in Australia and a degree from Beijing University of Foreign Studies.
China is Micron’s third-largest market, generating up to a quarter of its revenue before Beijing imposed sanctions in May this year. Excluding Micron’s access to sourcing from critical national infrastructure operators is expected to deprive the company of about half of its sales in the region. That didn’t stop Micron from announcing in June this year that it plans to invest $600 million to modernize a facility in Xi’an for testing and packaging memory chips and to buy out a local business owned by Taiwanese partner Powertech Technology. The appearance of a specialist in relations with government structures in the state of the Chinese division of Micron Technology is intended to normalize the company’s relations with the country’s authorities.
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