MediaTek plans to conquer a piece of the Windows PC

MediaTek plans to conquer a piece of the Windows PC market with ARM processors

MediaTek management has announced plans to enter the PC market, offering powerful ARM processors there and thus competing with Qualcomm, which has similar plans for its Snapdragon platform. Unfortunately, the Taiwanese chipmaker has not yet shared the details.

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MediaTek’s top executives said they see new development opportunities in the $40 billion PC market – MediaTek has already started conquering this segment with the Kompanio chipset family, which includes wireless modules for connecting to 5G, Bluetooth and Wi-Fi networks belong. and display controllers. Vince Hu, Vice President of Corporate Affairs at MediaTek, noted that the company is aiming to move from the “low-power space to the high-power space” in the PC market by applying its proven solutions in the smartphone segment.

At the same time, the company will develop CPUs and graphics processors itself, and will not take on players with a ready-made portfolio, as Qualcomm did when it bought Nuvia. Incidentally, this raised the ire of Arm – the British developer sued the American partner on the grounds that the Nuvia license had become invalid after the takeover. MediaTek, meanwhile, has already made its first steps into the PC market with the introduction of the Kompanio chipset family for Chromebooks. The latest were the Kompanio 520 and 528 platforms, announced last week, which are aimed at entry-level machines.

The PC sector at the Taiwanese company will be led by Adam King, MediaTek’s vice president and general manager of client computing, who worked at Intel and oversaw 4th- to 6th-generation Core mobile chips. Mr. King also did not provide details, but noted that while the company believes in the long-term potential of Windows on Arm, there is still much work to be done and many obstacles to overcome to execute the strategy.

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Dylan Harris

Dylan Harris is fascinated by tests and reviews of computer hardware.

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