Meta companies✴ Platforms will launch the Threads social network in Europe this December. About it writes The Wall Street Journal, citing its own knowledgeable sources. So far, the analogue of Twitter (or rather, X) does not work in the region, as is believed, due to the peculiarities of local legislation.
The launch of Threads in Europe will be the biggest market expansion for the social network, which launched in July this year. This also indicates that Meta✴ intends to compete globally with Platform X (formerly Twitter). After its launch in July, Threads was available in many markets around the world, but its launch in the European Union was delayed due to the strict requirements of online services legislation there.
In order to comply with European legislation, Meta✴ allows users to view content in threads without having to create an account. Previously, the developers also implemented the ability to delete a Threads account while keeping the associated Instagram account✴. Meta intent✴ The launch of the social network on the EU market shows that the American company is ready to follow the requirements of the legislation in force in the region.
The expansion of Threads comes as major advertisers such as Apple, Disney and IBM have suspended their advertising campaigns on X after platform owner Elon Musk made controversial statements that were considered anti-Semitic. As for threads, the head of meta in October✴ Mark Zuckerberg said that the new social network already has almost 100 million monthly active users. He also expressed confidence that Threads’ user base could grow to a billion people in a few years.