Ma will extend tools for monetization in Im and Fk

M**a will extend tools for monetization in I*******m and F*******k

head meta* Mark Zuckerberg announced that the company will expand the range of monetization tools for content creators – some tools will be available to more bloggers. A number of tools (private events, paid subscriptions) will remain free for influencers until 2024, although it was previously expected that they would become paid a year earlier.

    Image Source: Mahbub Hasan /

Image Source: Mahbub Hasan /

One of the new monetization tools will be the Instagram Marketplace*where brand representatives can find suitable bloggers. By choosing the author of the content, the brand representative can send him all the necessary materials directly through the platform – in the private messages section of Instagram* A folder for negotiations on these topics will appear, allowing bloggers to filter their proposals and projects. As stated by the resource TechCrunchSimilar tools already exist on TikTok and the Meta platform* Creator Marketplace will be the next level in the competition between an American company and a Chinese social network.

Another initiative will be the Facebook program* Reels Play Bonus – will be available for more content creators. Instagram blogger* can post their short videos on Facebook* and monetize them. For this program Meta* has allocated a budget of $1 billion. Bloggers who have posted at least 5 videos and have at least 100,000 views in the last 30 days are eligible and must meet the requirements of the meta-monetization guidelines*.

Subscribers also have the opportunity to show their support for bloggers through virtual gifts as part of the Facebook program.* Stars. To participate, a blogger must meet the requirements of the meta-monetization guidelines*live in an area where this program is offered and have at least 1,000 subscribers in the last 60 days.

Finally, Mr. Zuckerberg announced that the company will expand testing support for non-fungible tokens (NFT) on Instagram.*: The platform currently supports the Ethereum and Polygon blockchains, with support for the Flow and Solana networks coming soon. The NFT testing program will also affect Facebook*: A small number of authors will be able to post on both social networks. Finally, in a test format, NFT support will appear on Instagram* Stories and on the SparkAR platform.

* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.


About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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