Ma will build a dedicated team to integrate AI products

M**a will build a dedicated team to integrate AI products into I******m and WhatsApp

company meta* intends to create a new development team specializing in generative AI products that allow you to create text, draw images and generate other digital content. In order to remain competitive, new developments must be carried out – more and more companies are entering the race to develop AI models and integrate them into their products.

    Image source: DeepMind/

Image source: DeepMind/

Accordingly CNBCthe new department will bring together several teams already working in Meta*. It is known that the group is headed by Product Director Chris Cox (Chris Cox). According to the head of Meta* Mark Zuckerberg, the formed team will develop “creative and expressive” tools for use in the company’s products.

According to him now in Meta* investigate the potential for generating materials in different formats, from texts (actively used in WhatsApp and Messenger), to images (the experience of creating filters and advertising is explored), to videos and multimodal content. There’s still a lot of groundwork to be done before the company can deliver a “truly futuristic experience,” Zuckerberg said.

It is known that the large language models created by OpenAI made it possible to integrate an intelligent chatbot into the Microsoft Bing search engine, and there is also a separate product based on it – ChatGPT. Google is working on the Bard bot, many companies, including Chinese, are creating their own versions.

Meta last week* announced its own large language model LLaMA, at the time the company said its models differed from those used in bots like ChatGPT – they are smaller and cheaper to run than larger models from other companies.

Still, the announcement was an important signal that Meta*actively involved in developments in the field of artificial intelligence, does not intend to give in to competitors in the race for superiority in this area.

* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.

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Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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