Swiss non-profit blockchain firm Dfinity sued Meta this week in Northern California.* for trademark infringement. The lawsuit alleges that the meta logo*introduced last fall when the company switched brands from Facebook*similar to the Dfinity brand.
In this regard, Dfinity is asking the court to ban Meta* use the logo and claim their reputation is at stake. The company writes in the lawsuit that its reputation will be seriously affected, as will its ability to attract users if associated with it “Dirty story about meta-privacy* on the Internet”.
Lawyers interviewed by Fast Company say Meta is unlikely to be banned* use the new logo, as consumers are unlikely to find the logos of the two companies confusing. “I don’t see much potential for confusion, so I don’t think it’s a good reason” – said Alexandra J. Roberts (Alexandra J. Roberts), professor at the School of Law. Franklin Pierce of the University of New Hampshire, adding that it cannot be ruled out that Dfinity could be successful.
The main problem is that infinity symbols are widely used. The two logos may be similar in shape and design, but they’re still just stylized versions of a regular icon. Therefore, the claim that consumers associate this symbol with a specific company is unlikely to be understandable by the court.
“It is the name ‘Dfinity’ that is probably the most distinctive part of the Dfinity registered trademark, says Jon J. Lee, associate professor at the University of Oklahoma College of Law. — if meta* using a similar name to Sfinity for their trademark would make the allegation of infringement more persuasive.”
But even if Dfinity fails to prove its case in court, this lawsuit could jeopardize Meta’s attempts* Get trademark protection for your own logo.
* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.