Already in September, in the social meta-networks, including Facebook and Instagram, there will be multifunctional “characters” – virtual personalities created by artificial intelligence and helping the platform users in searching, receiving recommendations and other ways of interacting with services will help. This will be reported Financial Times citing company sources.
Chatbots on social networks imitate various real and abstract personalities: one will imitate a surfer, and the second will depict Abraham Lincoln (Abraham Lincoln). An exciting new feature will boost meta-platform competitiveness on multiple fronts at once. On the one hand, it will pack a punch on TikTok and help boost user engagement. On the other hand, the company will be able to fully demonstrate its achievements in the field of AI, which is expected to be no worse than OpenAI and Google analogues.
Back in February, the company announced plans to integrate AI capabilities into its social networks, and in June it clarified that one of the innovations would be AI characters that would take on entertaining and supportive roles – what were then thought to be chatbots useful especially in messengers. At the same time, application researcher Alessandro Paluzzi discovered the “Communicate with AI” function in the pre-release version of Instagram, a chatbot that can answer questions and give advice in the style of different personalities. The feature will also help users in composing publications.
The company is expected to elaborate on its AI intentions at the Connect developer event in September. Communicating with chatbots, according to the Financial Times, will also help Meta gather more data about users’ interests, meaning ads can be more targeted. Something similar has already been implemented by Snapchat, its own ChatGPT-based chatbot, My AI.
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