Laptop manufacturers are migrating to OLED displays in a big
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Laptop manufacturers are migrating to OLED displays in a big way, even though they are expensive and uneconomical

At Computex in Taiwan, almost every major local electronics brand presented new laptop models with OLED displays. ASUS, Acer, Gigabyte, and MSI have expanded their product lines to attract user interest, start an update cycle, and boost sales. OLED technology offers brighter colors, better uniformity, and better contrast than LCD screens, but uses more power and is more expensive.

    Image source: Acer

Image source: Acer

After their debut on flagship devices, OLED displays are already becoming the universal standard for smartphones of all price ranges. Notebook manufacturers are confident that the time has come for the widespread adoption of OLED screens in larger form factors.

Cost is a major barrier to the mass adoption of OLED technology in laptops: a 15.6-inch OLED panel costs 2.5 to 3 times more than a comparable LCD screen. Businesses pass some of these costs on to consumers. For example, the ASUS VivoBook 15 with an OLED display and a few other upgrades costs $699 versus $549 for the LCD model.

Another stumbling block is the virtual monopoly on this display category: Samsung Display owns more than 99% of the market for OLED displays for laptops. Notebook manufacturers hope that providers such as BOE or LG Display will step in and lower prices.

There are also difficulties in mass producing panels larger than 15 inches and the most advanced LTPS technology for smartphones, which offers faster response times and better color reproduction.

Currently, most manufacturers offer OLED displays in expensive, premium configurations with Pantone certification for the most accurate color reproduction. For example, in pursuit of exclusivity, MSI presented a 16-inch OLED laptop with the Mercedes-AMG Motorsport logo at Computex.

In contrast, the $1,300 Acer Swift Edge 16 notebook showed that big OLED laptops can be affordable. The thin and compact Gigabyte Aero laptops made a good impression on Computex attendees, despite having limited battery life. The power consumption of OLED, where each pixel is illuminated individually, is one of the main problems of the technology.

Consumers will soon be able to see OLED displays in laptops from Dell, HP, Razer, Lenovo and Samsung. “I expect to see more OLED and MiniLED panels in laptops as vendors try to overcome the post-pandemic demand slump with more interesting products. says analyst Avi Greengart. — OLED offers such high contrast and color saturation that it is great for content creation and consumption.”

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