Intel Chief Executive appoints Arc to promote ASUS graphics cards
Hardware

Intel Chief Executive appoints Arc to promote ASUS graphics cards, making ASUS the leading gaming brand in the PC market

Intel has acquired a valuable leader with rich experience. Vivian Lien announced that she has already joined Intel’s graphics division as vice president and general manager. “I can’t wait to start building the Intel Arc Graphics business‘ she wrote on Linked In, promising that ‘many more to come“.

    Image Credit: Vivian Lien

Image Credit: Vivian Lien

Lien is expected to play a key role in promoting Intel’s next-generation Arc Battlemage discrete graphics cards and encouraging Intel’s standard PC partners to integrate these products into their systems. Intel Arc Battlemage is said to be an evolution of Alchemist and to compete with AMD and NVIDIA products.

    Image Credit: Vivian Lien

Image Credit: Vivian Lien

Lien’s appointment to a senior position at Intel shows that the company needs her experience and extensive partnerships in the gaming PC business. Lien worked at Corsair for the middle of the last decade, but made a name and reputation for herself through her successful tenure at ASUS, where she was in the marketing of the PC and components direction. In fact, she was directly involved in making ASUS one of the main suppliers of gaming PCs and components. In recent years, Lien has served as Dell’s vice president for Alienware and Dell Gaming. So this is a person with rich experience in advertising gaming computers and components.

    Image source: Intel

Image source: Intel

If Intel really wants to be successful in commercializing its discrete graphics cards, then hiring someone to sell PCs and parts seems like a good choice. That being said, Vivien’s appointment is the nail in the coffin of persistent rumors about curtailing development or reducing the Intel Arc discrete graphics business.

About the author

Dylan Harris

Dylan Harris is fascinated by tests and reviews of computer hardware.

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