Instagram has introduced a new feature called Private Story Likes. It allows users to like someone’s stories without sending private messages to their authors. Previously, any comment on Stories, whether it was an emoji or a text message, would appear as a private message to the author. The innovation allows you to tag your favorite stories without clogging up their authors’ personal messages.
“Now when you view Stories, you’ll see a heart icon between the send message icons and the paper airplane. Clicking it sends a like to the author of those stories, and that like appears in the watchlist and not in your private message thread with them.— commented on the launch of Instagram’s new feature chief Adam Mosseri (Adam Mosseri).
Oddly, Stories themselves don’t display a like count, which is a major departure from the social network’s approach of showing content in users’ feeds. Instagram has been testing the ability to hide likes in users’ feeds for more than two years, after which it decided to leave them enabled by default. You can only see likes in stories in the post statistics available to the author.
“The idea is to make sure people can support each other more and also offload some private messages.”Adam Mosseri explains.