Indian Optiemus will make headphones for Xiaomi and is looking
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Indian Optiemus will make headphones for Xiaomi and is looking forward to international expansion

Xiaomi increases industrial cooperation with Indian companies. The Chinese maker of smartphones, accessories and other electronics is trying to regain market share in the country it lost due to stiff competition and increasing pressure from Indian regulators.

    Image source: Xiaomi

Image source: Xiaomi

It is known that Xiaomi has reached an agreement with Indian Optiemus Electronics Ltd. has closed. on the release of neckband headphones – according to Xiaomi, for the first time an Indian manufacturer will produce audio products on behalf of a Chinese tech giant. According to company management, the event is significant as it marks entry into new product categories and demonstrates readiness to produce goods in India.

Xiaomi has dominated the Indian smartphone market for years, but money laundering allegations against the company and increasing pressure from Indian authorities caused the company’s shipments to fall by more than 20% over the past year amid increased competition, component shortages and an oversized product portfolio this only aggravated the situation. In the last quarter of 2022, the company ranked third in the local smartphone market. The Chinese tech giant was ousted from the first place by the South Korean competitor Samsung, which strengthened its position by organizing the production of flexible smartphones of various types, as well as the classic flagship Galaxy S23 in the country. Now Xiaomi is banking on the growing demand for smart TVs, Bluetooth headphones and other accessories and hopes to increase sales in India again.

In the past, Xiaomi and other Chinese manufacturers did not attach much importance to producing electronic devices such as headphones locally, as it was easier and more profitable for them to manufacture them in China and export them to India. However, as India’s regulatory pressures on Chinese companies increased, Chinese manufacturers increasingly began resorting to industrial alliances with local companies, likely to win the favor of local authorities.

According to Bloomberg, supporting local businesses like Optiemus and Lava International Ltd. and Dixon Technologies India Ltd. Entering the world market is one of the central tasks of the Indian Prime Minister Narendra Modi (Narendra Modi), who is to make the country an export center. Optiemus believes that the partnership with Xiaomi will help him enter the world market. The company is also a strategic partner of the Apple supplier Wistron.

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Johnson Smith

Johnson Smith is interested in Home Theater & Audio, Smart Tech, Google News & Products, How To, Apple News & Products, Cell Phones, Automotive Technology.

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