At the end of June, the Chinese company Xiaomi became the largest supplier of smartphones in the world, but at the end of the quarter, Samsung Electronics managed to maintain its leadership. The management of Xiaomi now claims that the company is faced with the task of gaining a foothold in the second position, and after three years it will confidently take the first one.
This week, as notes Nikkei Asian Review, CEO and founder of Xiaomi Lei Jun stated the following: “Our current task is to gain a foothold in the second place in the world market. In three years, we aim to take first place. ” The company was founded 11 years ago, and this year marks the tenth anniversary of the announcement of the first smartphone. The founder of Xiaomi spoke at a festive event to celebrate the event.
Lei Jun recalled that back in 2014 he promised to turn Xiaomi into the largest smartphone manufacturer in five or ten years. Then an Apple representative questioned the feasibility of this plan, but the founder of Xiaomi countered the objection with a question: “What will happen if we succeed?”
It should be admitted that Xiaomi’s success in recent months is partly due to the American sanctions aimed at Huawei Technologies, which a little over a year ago was considered the undisputed leader of the smartphone market. In the second quarter of this year, Xiaomi took first place not only in Europe, but also in more than 20 countries and regions of the world. In June, the head of the company announced his intention to spend $ 10 billion on the development of the electric vehicle market, promising to personally lead this initiative. Over the past few years, the company has also increased its investment in building its own ecosystem for the development of electronic components.