According to Omdia, last year the most popular was the lower-end iPhone 13, which shows the desire of buyers to save money on Apple branded products, but this year the trend has changed and the most expensive iPhone 14 Pro made it into the list of Max took first place in buyer preferences.
In the first half-year Omdia information26.5 million copies of the iPhone 14 Pro Max were shipped, and this model is the most popular among all smartphone models from all manufacturers. For comparison, the next-lowest iPhone 14 Pro shipped just 21 million units. In general, according to the results of the last half-year, it was Apple products that took the top four places in the ranking of the most popular smartphones in the primary market. In third place was the base iPhone 14 with 16.5 million units sold and in fourth place last year’s debut iPhone 13 with a result of 15.5 million smartphones shipped. Last year it was he who took first place.
Studies show that users keep their existing smartphones longer and replace them, either due to a serious breakdown or when the technical characteristics are completely outdated in relation to the current operating conditions. When choosing a new device, buyers are often willing to pay for a flagship model with the highest performance available at the time of the transaction. It is noteworthy that in the last half of the year, the fifth place in the ranking of the most popular smartphones was occupied by a rather democratic compared to Apple products, the Samsung Galaxy A14 smartphone, which was shipped in the amount of 12.4 million units during the year Period.
The flagship model of the Samsung range, which bears the name Galaxy S23 Ultra, took only sixth place in this list with 9.6 million copies sold in half a year. According to the results for the first six months of this year, Chinese brands failed to make the top ten most popular models as their sales volumes fell by tens of percent compared to the same period last year. Demand for models in the medium and lower price ranges fell the most this year.
In general, according to Omdia representatives, Apple will either have to reckon with a slight decline in iPhone deliveries or keep them at the level of the previous year. At the same time, the models in the Pro and Pro Max series will continue to increase sales. According to Omdia, the entire smartphone market will shrink by 6% to 1.15 billion units by the end of the current year. That will be the year’s worst result in ten years.