In the eyes of the worlds largest advertising agency Twitter

In the eyes of the world’s largest advertising agency, Twitter is no longer a high-risk platform

The world’s largest advertising agency GroupM no longer considers Twitter as a platform “high risk” – This came after it was announced that Elon Musk would be replaced as head of the social network by Linda Yaccarino, as it turned out Financial Times.

    Image source: Ravi Sharma /

Image source: Ravi Sharma /

GroupM has revoked Twitter’s advertising platform status “high risk” and informed her clients that Ms. Iaccarino’s appointment should be accepted “Cautious Optimism”.

The unsightly status was bestowed on the social network in November last year, shortly after it was bought by Elon Musk. Then, the ad agency justified its decision with the emergence of numerous “verified” users who began impersonating celebrities and faking company accounts; Another risk factor was the departure or dismissal of numerous members of Twitter’s leadership. Other advertising agencies, including IPG and Omnicom, have raised similar concerns with their clients.

GroupM anticipated a rebound in Twitter leadership and a surge in inappropriate content, which had increased since Musk took office “back to normal”. GroupM is currently working with Twitter to increase it Brand Safety — Ads should not appear next to problematic content.


About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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