The world’s largest advertising agency GroupM no longer considers Twitter as a platform “high risk” – This came after it was announced that Elon Musk would be replaced as head of the social network by Linda Yaccarino, as it turned out Financial Times.
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GroupM has revoked Twitter’s advertising platform status “high risk” and informed her clients that Ms. Iaccarino’s appointment should be accepted “Cautious Optimism”.
The unsightly status was bestowed on the social network in November last year, shortly after it was bought by Elon Musk. Then, the ad agency justified its decision with the emergence of numerous “verified” users who began impersonating celebrities and faking company accounts; Another risk factor was the departure or dismissal of numerous members of Twitter’s leadership. Other advertising agencies, including IPG and Omnicom, have raised similar concerns with their clients.
GroupM anticipated a rebound in Twitter leadership and a surge in inappropriate content, which had increased since Musk took office “back to normal”. GroupM is currently working with Twitter to increase it Brand Safety — Ads should not appear next to problematic content.
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