Counterpoint Technology Market Research reports that shipments of premium smartphones over $400 (when purchased in bulk) increased 24% last year compared to 2020. At the same time, the overall smart mobile device market grew by just 7%.
In 2021, premium models accounted for 27% of all smartphone sales, which is an all-time high. For comparison: in 2020 the share of such devices was 23% and 2019 21%.
More than half of the premium smartphone segment is occupied by Apple. The share of the “Apple” empire rose from 55% to 60% last year. This can be explained by the good demand for models from the iPhone 12 and iPhone 13 series.
In second place is Samsung with 17%. A year earlier, the South Korean giant’s share was 20%. Huawei closes out the top three, whose full-year result deteriorated from 13% to 6%.
In addition, China’s Xiaomi (5%), Oppo (4%) and Vivo (3%) also made it into the top premium smartphone vendors. All other market participants collectively control just 5% of the $400+ device segment.