Ims attempt to compete with TikTok failed Reels never

I******m’s attempt to compete with TikTok failed – Reels never became a popular service

Try Instagram* Beating TikTok on his own has already cost his daughter Meta* million dollars. At the same time, numerous updates of the application and other moves seem only to annoy the audience, including the stars – despite all efforts on the Reels platform, too many users publish on it only secondary content from other sites.

    Image source: Mateus Campos Felipe/

Image source: Mateus Campos Felipe/

According to The Verge, an internal report published by Meta in August* – so called. Creators x Reels State of the Union 2022 showing users spend 197.8 million hours combined on TikTok and Instagram every day* Roles – only 17.6 million hours. Additionally, an August report shows that Reels’ user engagement has fallen by 13.6% over the past four weeks.

One of the main problems for Instagram* is the lack of original content in reels. About a third of all videos published here are reposts from other platforms. At one time, videos from TikTok literally flooded the service, followed by Instagram* threatened to downgrade such materials in the Recommendations. To convince people to post content specifically for Instagram* and Facebook*Meta* even pledged to set aside $1 billion in payments to authors by the end of the year. According to the report, Reels’ writers have only been paid $120 million so far.

According to a meta*, the information from the report is outdated and does not reflect current realities, instead representing a “snapshot” of the situation at a given point in time. Creators and companies are seeing promising results, with Reels monetization growth being higher than expected, according to the company. At the same time, more people are watching and creating content in Reels than ever before. Also, although there is no new metadata, the information about the $120 million allocated is no longer relevant* not provided.

As a meta* increasingly trying to reorganize Instagram* into a kind of TikTok, it met with increasing rejection from users. So, in July, a post calling for a social network “Stop trying to be TikTok” – He received the support of stars and millions of ordinary users who forced Instagram* reject some of the proposed changes. According to the report, the number of Instagram users is increasing*who believe that the social network “takes care of them” has fallen rapidly in recent years, from 70% in 2019 to around 20% in the summer of 2022.

In Meta, of course* stated that the data was inaccurate and did not reflect current information, but did not share the “correct” information.

* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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