Meta* decided to stop experimenting with the trial version of the Instagram app*, which was criticized by many users, including the stars of the service – stepsisters Kylie Jenner (Kylie Jenner) and Kim Kardashian (Kim Kardashian). Head of Instagram* Adam Mosseri announced on Thursday the decision to reset the recently released version of Instagram* with video placement based on algorithmic recommendations.
Criticism of the trial version of Instagram* was caused by the application openly copying competing service TikTok, moving away from the original concept of using it primarily for photo sharing.
In response to the criticism, Mosseri released a short video on Tuesday, assuring that photos will continue to be important for Instagram.*, but user interests are changing and more and more of them prefer videos. This is Instagram* will continue to promote videos as users increasingly share and like them on the app, he explained.
However, the negative reaction to the trial version of the Instagram service*The company’s focus on video prompted a temporary change of course.
“I’m glad we took the risk – if we don’t fail from time to time then we’re not thinking big or bold enough, Mosseri said in an interview with Platformer. — But we definitely have to take a big step back and regroup.”
However, Mosseri made it clear that Instagram* will continue to focus more on video and that the number of videos will increase again as the company improves technology.
* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.