Google paid 26 billion to become the default search engine
Software

Google paid $26 billion to become the default search engine on smartphones and browsers in 2021

It was revealed that Google spent a total of $26.3 billion in 2021 to maintain its place as the default search engine in web browsers and smartphones. Information about this was disclosed as part of the ongoing antitrust proceedings between the US Department of Justice and Google.

    Image source: 377053 / Pixabay

Image source: 377053 / Pixabay

The figure in question offers a more detailed look at how much Google pays partners like Apple to keep the search engine’s default spot in their products. Previously, the Justice Department, together with a group of attorneys general from several states, accused the IT giant of violating antitrust laws in the segment of Internet search, where Google allegedly exploits its dominant position to exclude competitors from important distribution channels such as the Apple Safari browser.

While the $26.3 billion figure does not reflect payments to any individual company, Apple likely received a significant portion of the funds. Google’s royalties to keep the default search engine on Apple devices could be about $19 billion this year, analysts said.

“Google pays billions of dollars annually to retailers, including popular device makers like Apple, LG, Motorola and Samsung, U.S. carriers like AT&T, T-Mobile and Verizon, and browser developers like Mozilla, Opera and UCWeb, to provide standard features.” Status for your Search engine. In many cases, this is also done to prevent counterparties from doing business with competitors.”the Justice Department said in its complaint.

In response to the allegations, Google continues to insist that every user can change their default search engine if they wish with just a few clicks. Data released during the trial show that the division, which includes Google’s search business, had $146 billion in revenue and more than $26 billion in traffic acquisition spending in 2021. In 2014, the department’s revenue was $47 billion and expenses for acquiring standard status for the search engine were $7.1 billion. This suggests that the division’s revenue roughly tripled between 2014 and 2021, while spending on traffic purchases nearly quadrupled.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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