Google invited competitors to advertise on YouTube
Software

Google invited competitors to advertise on YouTube

Alphabet, Google’s parent company, has reportedly offered competing advertisers to run ads on the YouTube platform. For this reason, the American company is planning to settle the antitrust proceedings opened by the European Commission last year. About that writes Reuters news agency, citing its own informed sources.

    Image source: Arnd Wiegmann / Reuters

Image source: Arnd Wiegmann / Reuters

Recall that last year the European Commission launched an antitrust investigation into Google, accusing the search engine giant of restricting competitors in the advertising business from accessing collected user data and favoring its own online advertising technologies, hurting competitors. The regulator was interested in Google’s requirement for advertisers to use Ad Manager to display ads on YouTube, as well as some other limitations.

The European Commission is also investigating Google’s requirement for advertisers to use the company’s Display & Video 360 and Google Ads services to buy ads on YouTube. YouTube ads reportedly generated $6.9 billion in the first quarter of this year. Representatives of the European Commission and Google declined to comment on the matter.

Google is working with Europe’s industry regulator to develop remedial measures to prevent a revenue penalty that could be as high as 10% of the company’s annual revenue in the region. Google’s total online advertising revenue was $147 billion last year.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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