Google has changed the rules of the Play Store to
Software

Google has changed the rules of the Play Store to combat intrusive in-app ads and cloning of popular products

Google has announced a number of changes to the rules governing interaction with the Play Store digital content platform for app developers. The changes are aimed at combating annoying ads, clones of popular apps, collecting user data via VPN, etc.

    Image source: Pixabay

Image source: Pixabay

One of the most notable changes to the Play Store policy concerns advertising. Developers are prohibited from showing interstitial ads of any format that appear unexpectedly, such as when a user takes an action unrelated to the ad’s topic. You must also opt-out of ads during gameplay at the start of the level or when viewing the next block of content.

The ban includes full-screen video ads that appear before the application loading screen, as well as full-screen interstitial ads of any format that the user cannot dismiss after 15 seconds. These changes will take effect on September 30, 2022.

From August 31, 2022, apps that mislead users by impersonating other products without any connection to the original will be banned. Developers may not use any icon, description, title or any other element that may mislead users. In addition, you are prohibited from posting apps that contain medical claims that are misleading, contradict accepted medical facts, or could be harmful.

    Image source: Google

Image source: Google

Since August 31, it has been forbidden to collect personal and confidential user data via VPN services without disclosing information about it and obtaining consent. User traffic cannot be redirected or manipulated by other apps on the device for monetization purposes, nor can you manage ads that may impact in-app monetization. From November 1, the requirements for using the FLAG_SECURE parameter, which allows you to restrict the display of sensitive data in the application, will change. Apps distributed through the Play Store must honor the presence of this flag in other software products on user devices.

For more information on upcoming Play Store policy changes, visit support page Google.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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