Google asked its founders Brin and Page for help regarding
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Google asked its founders Brin and Page for help regarding the ChatGPT threat

The exploding popularity of AI bots has roused Google from hibernation. The company’s founders, Larry Page and Sergey Brin, who retired three years ago, are also returning to the profession. And there are already twenty competing artificial intelligence (AI) projects in development.

    Image source: freepik.com

Image source: freepik.com

Last month, Google founders Larry Page and Sergey Brin returned to the company and held several meetings with executives. The reason for their return is the emergence of a real competitor for Google’s $149 billion search business. That competitor is OpenAI’s AI-powered chatbot ChatGPT, which was released two months ago and has progressed to become the first notable threat to Google in decades. The bot impressed users with how it explains complex issues simply, creates high-quality text and code, and generates ideas from scratch. Even more chilling for Google executives was the realization that ChatGPT could offer a new way to search the web for information and sideline the world’s most influential information company.

Page and Brin, who haven’t spent much time at Google since leaving the company in 2019, are now stepping into Google’s AI product strategy. They approved the plans and suggested ideas for adding more capabilities from AI bots to the Google search engine. The renewed engagement of the Google founders at the invitation of the current CEO Sundar Pichai underscored the urgency of the issue.

The new ChatGPT technology shocked the leadership of Google so much that Sundar Pichai announced a “red code”, abandoned existing plans and started developing his own artificial intelligence. According to the New York Times, Google will launch more than 20 new products this year and unveil an AI chatbot version of its search engine.

Google executives hope to restore their company’s status as an AI pioneer. The company has been actively working on AI and is already testing a chatbot called LaMDA, or Language Model for Dialogue Applications, which could compete with ChatGPT.

“We continue to test our AI internally to ensure it’s useful and secure, and look forward to sharing our experiences with the outside world soon.”, Google spokeswoman Lily Lin said in a statement. She added that AI will benefit individuals, businesses and communities, and that Google is considering the broader societal impact of the technology.

    Image source: Google

Larry Page and Sergey Brin. Image source: Google

Ever since Page and Brin retired, they’ve had a hands-off policy at Google. They gave Pichai a free hand to run Google and its parent company Alphabet while trying their hand at other projects like flying car startups and disaster relief. Her visits to the company’s Silicon Valley offices over the past few years have been primarily to review so-called successful projects. As early as 2008, developers Page showed an AI system for Gmail emails. But then Larry showed no interest and remarked, “Then why doesn’t this AI of yours write letters for you?»

But then attitudes toward AI began to change at Google. For example, in 2014 Google acquired DeepMind, a leading artificial intelligence company with a research lab in London. This acquisition apparently did not benefit either Google or DeepMind, as no significant breakthroughs were made in the field of AI.

Google’s Advanced Technology Review Board met less than two weeks after ChatGPT’s debut to discuss the prospects. A plan has been approved for the release of products that will be presented at a Google conference in May, including the AI ​​tool Image Generation Studio for creating and editing images, AI Test Kitchen 3 – an experimental application for testing product prototypes and other. There are also technologies that help other companies to develop their own AI. In May, Google plans to announce a tool called Colab + Android Studio that will make it easier to create apps for Android smartphones and generate, complete and repair code yourself. Another code generation and completion tool called PaLM-Coder 2 is also under development.

Google, OpenAI and other companies develop their artificial intelligence systems based on the so-called “big language model”, which uses all available information from the Internet, allowing false statements, demonstrations of racist, sexist and other biased views. All of these are serious reasons for the extremely cautious introduction of new technologies. To celebrate the success of competitors, Google introduced an accelerated review process called the Green Lane Initiative, which encourages employees trying to ensure the technology is fair and ethical to approve upcoming AI more quickly.

According to an analysis by Google, its technology is lagging behind OpenAI’s self-reported performance. In every category, OpenAI outperformed Google’s tools, which also fell short of human accuracy when ranking content. However, Google has a vision for improving its tools.

    Image source: Google

Sundar Pichai. Image source: Google

Google has listed copyright, privacy and antitrust law as the technology’s top risks. The company believes that measures such as filtering responses to exclude copyrighted material and blocking AI from receiving personal information are necessary to mitigate these risks. For the chatbot search demo Google plans to host this year, getting the facts right, keeping them safe, and eliminating misinformation are priorities.

According to the presentation, the company has a lower bar for other future services and products and will seek to contain, rather than prevent, the issues surrounding hate and toxicity, danger and misinformation. For example, the company intends to block certain words to avoid hate speech and will try to minimize other potential problems.

Recently, Google has been the target of numerous government investigations and lawsuits accusing it of anti-competitive business practices, including increased AI restrictions due to growing concerns about misinformation, harmful content, bias and copyright.

At the same time, Alphabet is reducing staff. On Friday, the company announced it would lay off around 12,000 employees over fears of an economic slowdown. Abbreviations are required “ensuring that our people and roles align with our highest priorities as a company”wrote Pichai in a note to employees.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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