Issued by the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali). solution, according to which the transmission of data from local users in the United States using the Google Analytics service is unlawful. Similar decisions had previously been taken by the Austrian and French authorities.
The decision was made while reviewing one of the Italian resources. In addition, the data analysis takes place in the USA, which causes additional dissatisfaction among the European regulators. The Italian agency also noted that the United States – “a country without an adequate level of data protection”.
Google Analytics is widely used by website owners to analyze traffic. This isn’t the only tool of its kind, but apparently Google’s status as a global tech giant also influenced the decision. Italy is far from the first country to speak out against Google Analytics. The Austrian Data Protection Authority (DSB) ruled in January that a website violating the EU General Data Protection Regulation (GDPR) by installing this tool. A similar decision was soon made by the French National Commission for Informatics and Civil Liberties (CNIL).
The Italian office has strongly warned local website owners that it is illegal to transfer data containing Google Analytics to the US as Google cannot guarantee it “an adequate level of protection for users’ personal data”. Garante has also set a 90-day deadline for cross-border data transfers to comply with GDPR, which are subject to special reviews. In all likelihood, this will lead to a ban on the use of Google Analytics in the country.