Global laptop shipments were higher than expected in the third quarter of 2023. After growing by more than 20% in the second quarter, they rose another 2.1% in the third, writes DigiTimes. However, the publication’s analysts believe that the market expects the opposite – a 7.3% decline in deliveries – by the end of the fourth quarter.
Global notebook shipment growth in the third quarter was driven by strong inventory clearance of consumer notebook models from various brands as well as strong demand for notebook accessories from retailers ahead of the winter holidays. This helped offset the decline in demand in the corporate and education sectors.
Dell and Lenovo are expected to deliver the best performance among the world’s top six laptop vendors in the fourth quarter. Lenovo, for example, which became the largest laptop maker in the third quarter, will maintain its leadership position in the fourth quarter and will only see a slight sequential decline in shipments. Figures show that sales of its laptops are recovering in the company’s key markets of Europe and China.
Second-largest laptop vendor Hewlett-Packard (HP) fully recovered demand in the third quarter and hit targets that would allow it to meet its 2023 financial targets. However, HP is expected to sell fewer laptops in the fourth quarter of the year than in the previous quarter.
According to analysts at DigiTimes, Dell, the world’s third-largest laptop vendor, will be the only laptop maker to post fourth-quarter revenue growth. Experts explain this by the fact that companies in some developed markets have started updating their fleet of laptops purchased during the pandemic.
Apple, the fourth-largest laptop vendor, hoped to spur consumer demand by launching updated MacBook Pro models early in the fourth quarter with its proprietary M3 processors, made using its cutting-edge 3nm process technology. However, according to DigiTimes, the American brand’s ODM partners have not noticed a significant increase in orders for laptops, which may indicate relatively weak demand for consumer models of laptops in the premium segment.
Shipments from key Taiwanese contract manufacturers (ODMs) of laptops fell sharply in the fourth quarter. It is noted that Wistron and Inventec, which paid less attention to consumer models, performed better than their competitors.