Experts summarize the preliminary results of the past quarter gardener noted that PC shipments fell by 9% over the past period and negative dynamics were observed for eight quarters in a row, but in the fourth quarter the market will grow again, and by the end of next year PC shipments should be in usually increase by 4.9%.
In general, global PC shipments fell 9% to 64.2 million units at the end of last quarter compared to the same period last year. The statistics include desktop and mobile PCs equipped with Windows, macOS and Chrome OS operating systems. According to Gartner, the PC market bottomed out in the third quarter and will grow again in the fourth quarter as finished product inventories normalize towards the end of the year and support from seasonal demand begins to come, driven by seasonal sales and the beginning of the year is driven by the school year. According to Gartner, the enterprise sector showed rather subdued demand in the third quarter, but that will change next year due to the transition to Windows 11 and the need to replace the PCs that companies bought in the first months of the pandemic.
The balance of power in the ranking of the largest PC providers did not change in the third quarter. Leading company Lenovo increased its market share from 23.9 to 25.1%, despite reducing its shipment volumes by 4.4% compared to the same period last year. In second place is HP Inc., which alone among the six largest providers increased PC shipment volumes (by 6.4%) while its market share increased from 18 to 21%. Dell closes out the top three with a 16.1% market share, down from 17% over the year. At the same time, the delivery volume of PCs of this brand fell by 14.2%.
Apple was only in fourth place, and this company reduced its delivery volumes the most, by 24.2%. As a result, the market share fell from 11.7 to 9.7%. Although Taiwanese company Asustek Computer reduced shipments by 11.5%, it lost only 7.8% to 7.6% of market share. Acer, which finishes the top 6 in terms of shipment volumes, only fell by 2.4% and its market share actually increased from 6.4 to 6.8%. All other PC providers together reduced delivery volumes by 18.3% to 8.75 million units; they now only control 13.6% of the global market.
In the U.S., PC shipments fell 9.3% in the third quarter, according to Gartner, as the enterprise segment set the tone for the local market’s momentum. In Europe, the Middle East and Africa, shipments fell 3.6% to a historic low. In Asia Pacific, the 13% decline in supply was largely due to a 20% decline in the corresponding figure in China. However, the Indian market did not have time to feel the negative consequences of the authorities’ decision to restrict the import of foreign-made laptops from autumn next year.