Game engine developer Unity will not back down from the
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Game engine developer Unity will not back down from the IronSource deal – AppLovin’s $17 billion bid was rejected

As promised, multi-platform game engine maker Unity has reviewed an offer to sell the company from mobile marketing network AppLovin and in detail reigns.

    Image source: Unity

Image source: Unity

Recall that in early August, AppLovin made an offer to buy Unity for $17.54 billion if the engine developer declined an alliance with scandalous software maker ironSource.

As it became known, the board held Unity with the support of external financial and legal advisors “detailed financial and strategic analysis” AppLovin’s proposal and voted unanimously to reject it.

Unity Management concluded that the proposal “does not correspond to the interests of the shareholders” of the company and is unlikely to result in results in excess of those anticipated from the combination with ironSource.

    Unity is sticking to the agreement announced in July

Unity is sticking to the agreement announced in July

Unity believes in the potential of the ironSource agreement to generate long-term value and build an end-to-end platform that makes it easier for developers to create, publish, support, monetize and grow games and RT3D content.

“We remain committed and excited by Unity’s agreement with ironSource and the significant benefits it will bring to our shareholders and developers.”said Unity CEO John Riccitiello.

Unity expects the merger to generate $1 billion in adjusted operating income by the end of 2024 and $300 million in annual synergies through year three.

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Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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