Facebook said it will pay musicians and audio content creators up to $ 50,000 to use its Live Audio Rooms, a live audio service created to compete with Clubhouse. As a reminder, Facebook is using a similar tactic to promote Reels, its TikTok response. The social network pays content creators up to $ 35,000 to publish their content on the platform.
According to the latest information, the conditions for rewarding users of Live Audio Rooms are very generous. Facebook intends to pay musicians, comedians, and other creators of audio content that attract large audiences from $ 10,000 to $ 50,000 per performance. In addition, an additional $ 10,000 fee will be offered for guests broadcasting on the platform of the show. This information was disclosed by people who are directly familiar with the issue. Facebook reportedly wants content creators who receive such generous royalties to spend four to six sessions in Live Audio Rooms of at least 30 minutes in length.
Live Audio Rooms launched in the US this June. Notable names that have appeared on the platform include singer Miley Cyrus and comedian Sherry Cola. It is not known if these people received any royalties for performing at the Live Audio Rooms.
It is worth noting that these types of incentives are not unique. They are not neglected by most of the leading social platforms. The only question is who stays on the platform when its owner ends the generous incentive programs.