Google is facing new antitrust investigation in Europe. Its goal is to find out if the smartphone search giant is forcing the Google Assistant as the default voice assistant on Android devices, leaving no alternative to end users.
The investigation comes amid growing concerns from regulators about potential anti-competitive practices in the race to market dominance between Amazon Alexa, Apple Siri and Google Assistant. Google has already faced heavy fines from the European Commission, which said the search giant has used its popular Android mobile OS to suppress competitors since at least 2011.
The European Commission declined to voice any comments on the investigation, and referred to the words of the European Commissioner for Competition Margrethe Vestager (Margrethe Vestager). At a press conference on June 9 this year, she said that European antitrust authorities have concerns about attempts by large technology companies to limit the number of voice assistants available on smart devices.