As you know, in the first days after orders began to be accepted, delivery times for the iPhone 15 Pro and 15 Pro Max smartphones were extended in many markets until mid-November, after which several sources linked this to possible production problems on the part of Apple and its partners. JP Morgan analysts claimthat the dynamics of shorter delivery times for new Apple smartphones suggests a faster decline in demand for them than for their predecessors.
The first wave of demand is formed by the most impatient buyers, but when the supply stabilizes, one can already judge the established level of demand. According to JP Morgan representatives, waiting times for ordered iPhone 15 Pro and iPhone 15 Pro Max fell sequentially last week from 37 to 32 days, while a year ago comparable models of the iPhone 14 family had an average delivery time of 36 days. In other words, demand for flagship smartphones in the new series is falling faster than for their predecessors at a comparable stage of the life cycle.
The younger models of the iPhone 15 family also reduced waiting times from 17 to 15 days in just one week. As analysts suspect, the rapid reduction in waiting times for older models in the family could indicate lower demand compared to last year. This is directly dangerous for Apple as its revenue growth rate will decline as it has been increasing recently mainly due to a shift in demand towards more expensive smartphones and supply per unit has not increased. Nevertheless, even under difficult macroeconomic conditions, even Apple products do not show absolute resilience to the global shocks of the current year.