Coinbases floating QR code display was so successful it crashed
Software

Coinbase’s floating QR code display was so successful it crashed the platform

Coinbase first appeared as an advertiser during a live broadcast of the American Football Super Bowl, and unexpectedly, its “less talk, more bitcoin” ad was so popular that it disrupted the cryptocurrency exchange’s promo site.

Image source: Coinbase

Image source: Coinbase

The 60-second clip consisted almost entirely of video of a QR code “floating” on the screen, changing color as it moved. After scanning, the smartphone user went to Coinbase’s website, where new customers were offered to register $15 in bitcoinsas well as a $3 million raffle for those who already have an account.

The offer is valid until February 15th. It is noteworthy that registration was not so easy, since the service was temporarily out of order due to the influx of potential customers, presumably this was precisely the effect of advertising with a QR code. Right now, Coinbase’s Twitter video is shown without a QR code, with a floating C.

This year, many crypto companies (in addition to Coinbase, for example, Crypto.com and FTX are present) are participating in the Super Bowl as advertisers. The popular game is used to promote cryptocurrencies, NFTs and related projects.

Other companies quickly learned Coinbase’s lesson. The Meta Quest account almost immediately released its own version of a floating QR code, by scanning which you can get an invitation to a virtual party with the participation of the rock band Foo Fighters, and the visit will be available not only to owners of VR headsets , but also to other devices including ordinary PCs .

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About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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