Coinbase first appeared as an advertiser during a live broadcast of the American Football Super Bowl, and unexpectedly, its “less talk, more bitcoin” ad was so popular that it disrupted the cryptocurrency exchange’s promo site.
The 60-second clip consisted almost entirely of video of a QR code “floating” on the screen, changing color as it moved. After scanning, the smartphone user went to Coinbase’s website, where new customers were offered to register $15 in bitcoinsas well as a $3 million raffle for those who already have an account.
Now that we have your attention, we would like to let you know that we are giving away $15 in BTC to anyone who makes a purchase by 2/15. Join Coinbase.
Click below for more info and RT to tell your friends!
— Coinbase (@coinbase) February 14, 2022
The offer is valid until February 15th. It is noteworthy that registration was not so easy, since the service was temporarily out of order due to the influx of potential customers, presumably this was precisely the effect of advertising with a QR code. Right now, Coinbase’s Twitter video is shown without a QR code, with a floating C.
This year, many crypto companies (in addition to Coinbase, for example, Crypto.com and FTX are present) are participating in the Super Bowl as advertisers. The popular game is used to promote cryptocurrencies, NFTs and related projects.
Other companies quickly learned Coinbase’s lesson. The Meta Quest account almost immediately released its own version of a floating QR code, by scanning which you can get an invitation to a virtual party with the participation of the rock band Foo Fighters, and the visit will be available not only to owners of VR headsets , but also to other devices including ordinary PCs .