Chinese smartphone shipments down 5 in Q2 start of big
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Chinese smartphone shipments down 5% in Q2, start of big crash

Total sales of smartphones by Chinese brands fell by 5.2% q/q and 4.6% year-on-year in the second quarter of 2022. This is proven by the statistics of the Digitimes Research Smartphone Tracker.

    Image source: Xiaomi

Image source: Xiaomi

The drop in sales is due both to a drop in demand in the domestic market and to the fact that suppliers have reduced order volumes to avoid overstocking – overseas sales have been seriously eroded by rising inflation.

China’s top 3 brands – Xiaomi, Oppo and Vivo – were hit hard in the second quarter. The biggest drop can be seen in Vivo. Collectively, the three brands accounted for about 63.6% of all Chinese-origin smartphone shipments in Q2 (compared to 65.1% in Q1).

As troubles in the Chinese economy and local unemployment are expected to worsen, demand in the domestic market will continue to decline in the second half of the year. On the other hand, rising inflation will further undermine demand for IT products, including smartphones, in overseas markets, especially in the entry-level and mid-range segments. Digitimes Research expects Chinese brands’ combined smartphone shipments to post double-digit percentage year-on-year declines in both the third and fourth quarters.

It is known that in the second quarter, smartphone sales were severely affected in all regions, including both China itself and, for example, Europe. The Chinese brands also retreated here compared to Samsung and Apple.

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