Chinas smartphone sales hit their lowest level since 2012
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China’s smartphone sales hit their lowest level since 2012

Counterpoint Technology Market Research evaluated the balance of power in the Chinese smartphone market in the second quarter of this year: sales fell significantly, and Vivo took first place.

It is estimated that around 60 million smartphones were sold in China between April and June. This is 14.2% less than in the second quarter of 2021.

The local market has thus reached a minimum in almost ten years: only in the fourth quarter of 2012 were sales below that.

As previously mentioned, the leader of the quarter was Vivo: its share was 19.8% compared to 21.1% a year earlier. In second place is the Honor brand, which drastically increased sales: over the year, the share rose from 7.7% to 18.3%. Oppo completes the top 3 with a score of 17.9% versus 22.0% last year.

    Image source: Counterpoint Technology Market Research

Image source: Counterpoint Technology Market Research

Apple is in fourth place in the ranking: the iPhone share in China rose from 14.1% to 15.5% over the course of the year. They are followed by Xiaomi, Huawei and Realme, which respectively took 14.9%, 6.9% and 2.4% of the Chinese smartphone market according to the results of the last quarter.

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Johnson Smith

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