An interview with Michał Platkow-Gilewski, Vice President of Marketing and PR at CD Projekt GamesIndustry.biz looked back on Cyberpunk 2077’s troubled launch and shared the studio’s expectations for the Phantom Liberty add-on.
Image source: CD Projekt RED
Keep in mind that at the start of December 2020 the game was criticized for sloppy technical execution (particularly on consoles) – it came with a promise to refund all dissatisfied customers and a temporary withdrawal from the PS Store range.
“I truly believe that Cyberpunk 2077 was a lot better at launch than it was thought to be – early reviews have been positive. But then it became fashionable not to love the game. We went from riches to mud very quickly.”– remembers Platkov-Gilevsky.
According to Platkov-Gilevsky, the launch of Cyberpunk 2077 was a disappointment and a difficult moment for the entire CD Projekt RED, but also an opportunity to make a change and improve relationships with players.
This path has not been easy, but the light at the end of the tunnel is already visible: “The only thing we can do is do what we can. There is a feeling that we will get there soon and hopefully make a fresh start for everyone.”.
The improvement process for CD Projekt RED has been ongoing, but the release of Phantom Liberty should be the first sign that the studio is desperate to right its mistakes: “It took a long time, but we didn’t break”.
Phantom Liberty will be available on September 26, 2023 for PC (Steam, GOG, Epic Games Store), PS5, Xbox Series X and S. The add-on costs half that of Cyberpunk 2077 – $30. CDPR previously explained why the addon is so expensive.
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